Training Zone


Boost your Penang sales by joining Penang Convention & Exhibition Bureau’s exclusive Penang Specialist Programme. Gain insider knowledge of Malaysia’s hottest destination and start creating unfiltered experiences for your clients.

Penang Specialist Programme is

  • Free
  • Effective
  • Comprehensive


  • Access exclusive sales tools and specially curated marketing collateral to help you sell Penang
  • Establish important networks with Penang’s tourism players
  • Famil opportunities to Penang
  • Opportunities to attend PCEB’s education and networking events in Penang and India
  • Listing on PCEB and Penang Roadshow to India websites
  • Qualify for special incentive for group sales of 100 pax and above:
    1. Complimentary return group airport transfer (min 2 coaches, max 10 coaches)
    2. Complimentary George Town Heritage Walk for 50 pax
  • Qualify for Penang Specialist Award (sales of 500 pax per Annum to Penang)

Terms & Conditions:

  1. The programme is open to outbound travel, MICE, wedding and filming agencies who fit the below criteria
    1. Must have existing business/clients sent to Malaysia
    2. MICE agents: must have existing outbound corporate and/or association clients who organise meetings and incentives to South East Asia
    3. Wedding: luxury wedding portfolio that specialises in destination wedding in Southeast Asia/Asia Pac
    4. DMCs/Travel Agents: Malaysia must be one of the destinations they sell
  2. The programme is by-invitation only. To nominate your agency, please email with the subject: Penang Specialist Programme Nomination:
  3. The certification is valid for 3 years, upon which qualifying agencies will be invited for recertification
  4. To qualify for the famils, events and incentives listed above, you will need to update your Penang Sales Figures to PCEB quarterly. Email with the subject: Penang Specialist Programme Sales Report.

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