Penang Convention & Exhibition Bureau (PCEB) conducted its 4th Annual Penang Roadshow to India 2021 for four days. It began in all 4 cities which was Kochi on 18th Jan, and followed by Chennai on 20th Jan, New Delhi on 22th Jan and Mumbai on 25th Jan to predominantly connect Penang and Malaysian sellers to connect with qualified Indian buyers from different industry segments including business events, team building events, leisure travel, weddings and filming.

This year’s show was carried out fully virtual and followed by a "Penang Night special dinner" hosted by PCEB and represented by PCEB’s representative in India, Alfa Representations for the invited buyers in each selected city in India. This hybrid format ensures maximum outreach of the roadshow to Penang as one of Malaysia’s largest travel market.


Penang Night

Penang Night was organized in the evenings of each of the 4 cities in January 2021, where Virtual B2B was conducted during the day.

The idea of Penang Night was to Connect and Engage with selected partners of PCEB. product presentation and dinner. Strict SOP norms due to the pandemic condition were followed for invitations and for organising the event and dinner thereafter.

  • PCEB is the first NTO to conduct a travel business event physical gathering in India for the year 2021, after a gap of 8 – 9 months. This fact was appreciated by all the dinner attendees and also covered widely in the press/media
  • Penang Roadshow to India 2021 media coverage value is worth RM866,502 in over 44 local, regional newspapers and travel journals across India
  • 94 selected partners across 4 cities attended the dinner
  • Along with the glimpses of Penang, the assurance/support via the video message from the dignitaries set the positive mood for the attendees. The partners pledged their support to promote Penang once the borders reopen.
Date City Venue
January 18, 2021 Kochi Crowne-Plaza Kochi
January 20, 2021 Chennai ITC Grand Chola
January 22, 2021 New Delhi Radisson Blu Connaught Place
January 25, 2021 Mumbai Courtyard by Marriott Mumbai Airport


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