Penang Virtual Roadshow To China 2021
槟城线上路演 – 中国站

18 - 20 May 2021
  • WELCOME 欢迎
Introduction of

Penang Virtual Roadshow
To China 2021 槟城线上路演 – 中国站

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On its first edition this year, the roadshow will focus on top tier cities namely Beijing, Shanghai, Chengdu, Shenzhen and Guangzhou. During the roadshow, more than 150 qualified buyers will be arranged to meet with 20 finest sellers from Penang.

According to the latest available statistics, Malaysia has welcomed over two million arrivals who are of Chinese nationality per year since 2016. China has always been a crucial market for Malaysia especially Penang.

China is the fastest recovered country albeit the pandemic that badly hit the global public health and travel landscape since early 2020. Marked as one of the most proactive and preferred destinations by the Chinese, Penang is ready to restart bidding, negotiations and bookings en route to year 2022/2023.

Objectives of Penang Virtual Roadshow to China 2021:

  1. To initiate and organize a digital trade show, connecting Penang's finest sellers to major Chinese buyers.
  2. To build, foster and enrich the Chinese buyers with Penang Industry’s forums, newsletters and all modes of communication including social media.

Penang Virtual Roadshow to China 2021 will cover clienteles ranging from the travel agencies, MICE planners, event organizers, associations and corporates in Shanghai, Beijing, Shenzhen & Guangzhou and last but not least, Chengdu.



2020年初,疫情不仅严重打击国际旅游业也让全球面临严重的全球公共卫生危机, 但中国仍全球经济复苏最快的国家。 除此之外,槟城逐渐成为一个深受中国游客欢迎的旅游城市。当然槟城已为2022/2023年后的活动做好万全的准备。

槟城线上路演 – 中国站主要目的:

  1. 主动开启线上展会以连接槟城顶级卖家(参展商)与中国买家进行商讨。
  2. 通过论坛,新闻包括其他社交媒体平台以让中国买家对槟城有更深入的了解。



We gather top and hand-selected Chinese MICE buyers


We provide the perfect platform to get updated on the latest Chinese travel market trends of the coming years


We create great networking opportunities with the Chinese buyers


We provide latest insights on the developments of the Chinese travel market


Organised By
Supported By
  • B2B Powered By
  • China Media Partner
  • Strategic Airline Partner
  • Official Media Partner